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Choosing and Using the Best Metrics to Measure Firm Performance

February 2018
People: Beth Marie Cuzzone*

At the recent Marketing Partner Forum, Beth Cuzzone, Chief Business Growth Officer at Goulston & Storrs and Co-Chair of the Forum, spoke to Jill Weber, Chief Marketing & Business Development Officer at Stinson Leonard Street, about how law firms can use metrics to measure and improve their performance and demonstrate that to clients.

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