Driving Successful and Impactful Content Marketing: 4 Steps to Stand Out in the Crowd

Chief Business Development Officer, Kelly Harbour is speaking on the panel "Driving Successful and Impactful Content Marketing: 4 Steps to Stand Out in the Crowd." This panel will explore four key steps for success, from activating lawyers, to publishing and distributing content that delivers personalized feedback. This session will distill best practices providing attendees with all the insights needed to demonstrate how a firm can establish itself as the stand-out choice for clients.

Learning Outcomes:

• Empower professionals to create up-to-the-moment content that gets published quickly
• Determine how to ensure that content reaches the audiences that matter via targeted distribution
• Demonstrate the impact of content marketing with personalized metrics

This panel is part of the Legal Marketing Association Annual Conference in Florida. This conference brings together around a thousand legal marketers, business development professionals, and key service providers for educational discussions and networking.