LES 2024 Annual Meeting
New Orleans Marriott
555 Canal St, New Orleans,
Louisiana, LA 70130, USA
In the not-too-distant past, most licensing deals were done between companies within the same industry. They may have been at different levels of the supply chain, but they were used to dealing with each other, and understood each other’s norms, deal expectations and licensing behaviors.
Now, the trifecta (and ubiquity) of connectivity, data and AI is changing all that. In a world where virtually anything can be (and is being) connected to anything else, we all have to deal with parties across the negotiating table that may have a very different “culture” and “language” of dealmaking that we do.
Entertainment people have to deal with electronics companies. Automotive people have to deal with virtual reality companies. Electronics people have to deal with life sciences companies. Everyone has to deal with AI companies. The possible combinations go on and on.
In the world of cross-industry deals, it’s so easy for the planets not to align. It’s not just a case of “I’m from Mars and you’re from Venus” – there’s also Mercury, Jupiter, Neptune and more.
Senior Counsel Karin Rivard will join a panel of senior dealmakers from across a wide variety of industries, as they share their industries’ respective dealmaking norms. Learn where & how they may be similar — and even more importantly — how they differ significantly across diverse industries and how to bridge the gaps. And of course, there will be “war stories” – about battles won and lost – from doing cross-industry deals.