Passle CMO Series: Unlock the Potential of Using Data for Business Development
June 13, 2024 at 10:40am (EST)
SECOND floor nyc, 849 6th Ave
New York, NY 10001, United States
Kelly Harbour, Chief Business Development Officer at Goulston & Storrs, and Terra Liddell, Chief Marketing Officer at Finnegan, will team up during the Passle CMO Series to give a best practice session on how to standardize data as part of their marketing and business development strategy.
Together they will share how they have each adopted a data-driven approach and turned it into a strength for their respective firms, including using data to predict pipeline and shape campaigns.
Key takeaways include:
- Where to start on your data journey
- How strategizing is not always as necessary as you may think
- Exploration of technology, and adopting digital wherever possible
- How to use your data to engage partners and drive business growth