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Category: Licensing

Licensing Wars: Off the Screen vs On the Field

As the popularity of eSports grows, many of the games are becoming increasing like sports. As the SportsPro’s article reflects, a number of eSports teams are looking for, and finding, places to train which currently house more traditional sports teams. The reason is that eSports players need the physical training...

Licensing Wars: Bungie vs Activision

Bungie, the company behind “Marathon,” “Halo,” and “Destiny,” recently split from Activision , another major player in the video game industry. The demands from an ever-changing industry and fluctuating sales have put the two companies at odds and now they're in a licensing war over some of their most successful games...