Investors Join the Game
Unable or unwilling to invest $20 billion or more on a professional sports league franchise? Have you thought about investing in esports? Now, sophisticated investors are looking at esports for, among other things, the lucrative sponsorship deals. According to The Esports Observer, State Farm is the latest sponsor to join in. Why? The most watched esports event had 127 million viewers. Twitch, which Amazon owns, has over 140 million unique viewers. Mainstream advertisers such as Kellogg’s, AT&T, Coca-Cola and Toyota advertise in esports. And, industry revenue is expected to grow to $1.65 billion in 2020.
There are opportunities to invest in different aspects of esports from game design and hardnose to advantages event sponsorship and franchises. Talk with the professionals at Goulston & Storrs about the legal complexities of invest in e-sports. Call Gene Barton at (617) 5774-0554 or Martin Edel at (212) 878-5041.