Licensing Wars: Bungie vs Activision
Bungie, the company behind “Marathon,” “Halo,” and “Destiny,” recently split from Activision, another major player in the video game industry. The demands from an ever-changing industry and fluctuating sales have put the two companies at odds and now they're in a licensing war over some of their most successful games. Although the partnership was once strong, this breakup highlights the need to get licensing and collaboration agreements right at the beginning. This will become increasingly important as investment, mergers, and acquisitions activities heat up in the eSports space.