Licensing Wars: Off the Screen vs On the Field
As the popularity of eSports grows, many of the games are becoming increasing like sports. As the SportsPro’s article reflects, a number of eSports teams are looking for, and finding, places to train which currently house more traditional sports teams. The reason is that eSports players need the physical training facilities that we associate with sports players and eSports teams and leagues are trying to increase their audience by showing their players are athletes. The licensing of training facilities from sports teams presents an opportunity for sports teams to enhance their image and gain additional revenues. But there are pitfalls in this licensing. The Goulston & Storrs eSports attorneys have experience in counseling and drafting licensing and use agreements. Call me today to so you aren’t left behind.