Jamie D. Einbinder

Counsel

[email protected]

Washington, D.C.

+1 202 721 1155

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Blog Posts: Retail Law Advisor

Visit the Full Blog

This blog keeps you connected to timely developments and emerging issues in retail law and covers a wide range of topics related to the retail, restaurant and consumer industry. We invite you to learn more about Goulston & Storrs and our Retail, Restaurant & Consumer Group.

Coalition Loyalty Programs Spread to Retail Shopping In the U.S.

by Jamie D. Einbinder and Timothy H. Watkins on June 3, 2015

Seven major brands, including Macy’s, Rite Aid and ExxonMobil, recently joined forces to launch “ Plenti ,” a loyalty program that encompasses an entire team of retailers. American Express, which operates the program, previously established successful coalition loyalty programs in Poland, Germany, India, Mexico and Italy, and similar programs...

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