Kevin Gaughan

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+1 617 574 3821

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Blog Posts: Retail Law Advisor

Visit the Full Blog

This blog keeps you connected to timely developments and emerging issues in retail law and covers a wide range of topics related to the retail, restaurant and consumer industry. We invite you to learn more about Goulston & Storrs and our Retail, Restaurant & Consumer Group.

Retail Hybrids: Following Trends in Cars, Sports and Food

by Kevin Gaughan and Daniel E. Rottenberg on August 16, 2017

Hybrids of many sorts have been trending in countless industries throughout the years and show no sign of fading away anytime soon. Toyota announced that it sold its 10 millionth hybrid car this year, twenty years after launching its first Prius. Prior to this year’s NBA Final, the New...

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Microbranding Leads to Big Success

by Kevin Gaughan and Daniel E. Rottenberg on May 11, 2016

From your local watering hole to Nordstrom’s, microbranding is making a big impact in retail. Microbranding is brand recognition experienced by small-scale businesses in a particular marketplace. The expansion of the internet marketplace, including websites such as Etsy and Kickstarter, allows small businesses to use various methods to tailor...

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