Liz Cerasuolo

Liz Cerasuolo*

Director of Marketing & Business Development
+1 617 574 0556
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Liz Cerasuolo

Biography

Overview

Liz Sobe Cerasuolo is the Director of Marketing and Business Development for Goulston & Storrs. She is a creative, innovative and client-focused professional. Liz leads firm-wide strategic marketing and business development efforts, including digital marketing, communications, public relations, client acquisition and retention, and consistent brand delivery initiatives. To maximize her team’s delivery of top quality client service, Liz uses a collaborative approach, personalizing relationship-development initiatives both internally and externally.

Known for her inclusive, results-oriented approach to the business of legal marketing, Liz is an industry leader in professional services marketing. She currently serves as the President of the Northeast Regional Board for the International Legal Marketing Association.

Liz was formerly the long-serving Director of Marketing & Communications at Fish & Richardson, a global patent, intellectual property litigation, and commercial litigation law firm with 12 offices. In that role, she spearheaded a full range of marketing initiatives aimed at delivering the strategic vision of the firm. Before entering legal marketing, Liz spent 13 years handling marketing and business development for early-stage venture capital firms.

Liz speaks both intermediate French and Spanish.

*Liz Sobe Cerasuolo is not a practicing attorney.

Accolades

  • Legal Marketing Association, New England Star Award for Outstanding Service, 2015

  • “Excellence in Law: Marketing,” Massachusetts Lawyers Weekly and Massachusetts Bar Association, 2014

Affiliations

  • International Legal Marketing Association

    • Northeast Regional Board of Directors, President, 2018-2019

    • Inaugural Northeast Regional Board of Directors, President- Elect, 2017-2018

    • Diversity & Inclusion Task Force, 2017

  • Middle School Parent Teacher Organization, Westford, MA, President, 2016-2018

  • Legal Marketing Association, New England Chapter, Board of Directors, Conference Chair and Future Leaders Chair, 2013-2016

  • Boston Debate League, Development Committee, 2014-2016

Education

  • Wheaton College  (B.A.)