Liz (Cerasuolo) Sobe is the Director of Strategic Growth for Goulston & Storrs. She is a creative, innovative and client-focused professional. Liz leads firm-wide strategic marketing and business development efforts, including digital marketing, communications, public relations, client acquisition and retention, and consistent brand delivery initiatives. To maximize her team’s delivery of top quality client service, Liz uses a collaborative approach, personalizing relationship-development initiatives both internally and externally.
Known for her inclusive, results-oriented approach to the business of legal marketing, Liz is an industry leader in professional services marketing. She has held many leadership roles in professional services organizations including most recently serving as the 2018 President of the Northeast Regional Board for the International Legal Marketing Association.
Liz was formerly the long-serving Director of Marketing & Communications at Fish & Richardson, a global patent, intellectual property litigation, and commercial litigation law firm with 12 offices. In that role, she spearheaded a full range of marketing initiatives aimed at delivering the strategic vision of the firm. Before entering legal marketing, Liz spent 13 years handling marketing and business development for early-stage venture capital firms.
Liz speaks both intermediate French and Spanish.
*Liz Sobe is not a practicing attorney.
Legal Marketing Association, New England Star Award for Outstanding Service, 2015
“Excellence in Law: Marketing,” Massachusetts Lawyers Weekly and Massachusetts Bar Association, 2014
Smart Collaboration International, Accredited Partner
Legal Lean Sigma® Level 100 Certificate
International Legal Marketing Association
Northeast Regional Board of Directors, President, 2018-2019
Inaugural Northeast Regional Board of Directors, President- Elect, 2017-2018
Diversity & Inclusion Task Force, 2017
Middle School Parent Teacher Organization, Westford, MA, President, 2016-2018
Legal Marketing Association, New England Chapter, Board of Directors, Conference Chair and Future Leaders Chair, 2013-2016
Boston Debate League, Development Committee, 2014-2016
- Wheaton College, MA (B.A.)