Five Steps to a Strategic Marketing Technology Budget

November 2014Publications / Mentions
Marketing the Law Firm, a Law Journal Newsletter

With law firms trying to do more with less year over year, drafting a marketing technology budget that adds (demonstrable) value to the firm is increasingly important. Following a few simple steps will ensure that the technology budget supports the firm's revenue generation goals or automates time-consuming mundane tasks so that lawyers and staff can spend more time on high-value activities.