Publications

Goodbye 'Marketing and Business Development.' Hello 'Strategic Growth'

January 13, 2021Publications / Mentions
American Lawyer

Law firms don’t call their finance departments the “accounts receivable department” even though that’s a key part of the job. Likewise, they don’t call their human resources wing the “benefits department.” Now, Boston-based Goulston & Storrs has applied the same logic to what used to be called its “marketing and business development department,” rebranding it as the “strategic growth department.”

Click here to read the full article.