Podcast: The Future of Law Firm Marketing & Business Development

October 11, 2018
Berbay Marketing and PR

What you’ll learn in this episode:

  • What surprising results LSSO found in a survey of law firm marketing professionals.
  • Why marketing and business development/sales teams are converging within many law firms, and why this trend is set to continue.
  • How the merger of marketing and business development is empowering content selling to drive client acquisition.
  • Why product knowledge and understanding your firm’s pressure points are critical for fulfilling your role in marketing.