Podcast: The Future of Law Firm Marketing & Business DevelopmentOctober 11, 2018
What you’ll learn in this episode:
- What surprising results LSSO found in a survey of law firm marketing professionals.
- Why marketing and business development/sales teams are converging within many law firms, and why this trend is set to continue.
- How the merger of marketing and business development is empowering content selling to drive client acquisition.
- Why product knowledge and understanding your firm’s pressure points are critical for fulfilling your role in marketing.