Rolling Out Retail: The Law and the Order
November 12, 2019 – Publications / MentionsListen as Traub CEO Mortimer Singer discusses successful strategies for foreign retail brands entering the US with David Rabinowitz, Co-Chair of Goulston & Storrs' Retail, Restaurant & Consumer Industry Group and Geoff Lurie, President and COO of Traub on this episode of Traub's podcast, The Safari. Topics covered include how companies should launch themselves into their direct-to-consumer initiatives, the strategies of optimizing a business, how to protect intellectual property globally, the concern with brand dilution, and more.
Listen HERE or wherever you get your podcasts.