Category: Privacy
Are U.S. retailers keeping your data safe?
Sharing limited personal information with retailers has its benefits, including targeted ads, discounts, incentives, and coupons. But at what cost? Do the risks of disclosing your personal information to retailers outweigh the benefits to which time-sensitive consumers have grown accustomed? Many retail consumers no longer have personal connections to...
Facial Recognition in Retail: "Attention all Shoppers: We Already Know Everything about You"
Are you worried that “Alexa” is listening to your conversations? Do you cover your laptop camera with tape and refuse to store your passwords on your devices? Well, it looks like even stepping into the mall may require full-body armor if you wish to keep your basic data truly...
Leveling the Playing Field: Mobile Location Analytics
As brick-and-mortar retailers face increasing challenges to compete with their online counterparts, a new tool is helping to level the playing field: mobile location analytics. Traditionally, online retailers have had an advantage over brick-and-mortar stores from the voluminous data that could be gathered while customers perused the retailer’s website...
Video Interview: Discussing Mobile Payments and Data Security with LXBN TV
Following up on a recent post on mobile payments , I had the opportunity to discuss the growing adoption of Apple Pay, Google Wallet and mobile payments with Colin O'Keefe of LXBN. In the interview, I explain why the adoption of these technologies may soon explode. I also talk...