Top 12 Innovative Retail Marketing Trends
Attention retailers! Interesting article to share about the top 12 innovative retail marketing trends. Prior to March 2020, the industry saw a consistent increase in online shopping for more than a decade. Retailers also saw cyber purchases accelerate exponentially during the pandemic. A recent study uncovered more than 40% of customers who would normally buy in-store have pivoted to online shopping.
- Social Commerce
- A New Approach to Influencer Marketing
- Online Stores in Offline Spaces
- Even More AR-Powered Shopping Experiences
- Creative Brand Identities on Amazon
- Ethical and Values-Based Brands on the Rise
- Same-Day (or Faster) Delivery
- Increase in Smart Speaker Shopping
- Increased Use of Chatbots
- Successful retailers become experiential
- Ecommerce Grocery Platforms Are the New Norm
- Increased Focus on Personal Health and Self-Care
For the full article, visit here. Have an interesting trend you would like to share with our community? I'd enjoy hearing from you.