Goulston & Storrs Leader On 125-Year-Old Firm's Rebranding

What defines us?

To mark 125 years of practice, Goulston & Storrs has unveiled a new brand identity capturing our sophistication, strength, and forward-looking spirit while preserving our values. By emphasizing our long-standing tradition of collaboration and partnership and our belief in creativity and connection, our refresh signals a modern evolution grounded in who we’ve always been.

Michelle Porter discusses the thinking behind our refreshed look and how it relates to the firm's past and future core values with Law360. Read here.