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Marketing Partner Forum: Ride the High Country - Recalibrating Strategic Direction in the COVID-19 Era

August 2021

Beth Cuzzone recently co-chaired the 28th annual Marketing Partner Forum and moderated the session: Ride the High Country - Recalibrating Strategic Direction in the COVID-19 Era.

The call to innovate is nothing new—and while some firms have embraced the challenge, others still question whether it’s a passing trend or a worthwhile investment of time, energy, and money. This session unpacked the fundamentals of future-proofing sustainable law firm success by answering the following questions: What does “good” innovation look like? Why does it matter to clients (and firms)? Who should be innovating? How can law firms do this internally and collaboratively with clients?