Marketing Partner Forum: Ride the High Country - Recalibrating Strategic Direction in the COVID-19 Era
Beth Cuzzone recently co-chaired the 28th annual Marketing Partner Forum and moderated the session: Ride the High Country - Recalibrating Strategic Direction in the COVID-19 Era.
The call to innovate is nothing new—and while some firms have embraced the challenge, others still question whether it’s a passing trend or a worthwhile investment of time, energy, and money. This session unpacked the fundamentals of futureproofing sustainable law firm success by answering the following questions: What does “good” innovation look like? Why does it matter to clients (and firms)? Who should be innovating? How can law firms do this internally and collaboratively with clients?
Click here to learn more about the Marketing Partner Forum.