The 29th Annual Marketing Partner Forum

January 19-21, 2022
The Ritz-Carlton, Amelia Island

4750 Amelia Island Parkway
Amelia Island, FL 32034

The Thomson Reuters Institute is pleased to host the 29th Annual Marketing Partner Forum at The Ritz-Carlton, Amelia Island in Fernandina Beach, FL for three days of rigorous education and professional networking. The annual event marks one of the legal profession’s most revered programs dedicated to law firm profitability and client development in a dynamic legal services market. 

Director Josh Davis, co-chair of the annual event, will moderate the panel "The Bold and the Beautiful: Building the Next-Generation Corporate Legal Department" on Thursday, January 20, 2022, from 9:30 AM - 10:45 AM. Building or revamping a corporate legal function is no small feat—especially in a global pandemic. Each department has its own set of priorities or needs when it comes to talent acquisition and output. But in a tenuous global economy and era of modest spend, how resourceful must General Counsel and Chief Legal Officers be to sufficiently service their clients? This conversation offers a candid look at the evolving corporate legal department organizational chart. How are in-house leaders addressing talent needs or skillset gaps within their own team? Where do legal operations personnel, data scientists, or technology specialists sit within the COVID-era business model? And what opportunities exist for law firms and technology partners to ensure their clients’ success?

Additionally, Chief Value Officer, Christopher Ende, will participate in the panel "One Life to Live: Client Retention and Strategic Account Management through Succession Planning" on Friday, January 21, 2022, from 9:30 AM - 10:30 AM. According to new Pew Research, 28.6 million Baby Boomers—those born between 1946 and 1964—retired in the third quarter of 2020—a 3.2 million increase over the same quarter in 2019. In the legal profession, with the anticipated exodus of senior partners still largely unrealized, shrewd firms are partnering directly with clients to affect a seamless transition and preserve long-standing, institutional relationships. This conversation solicits insights from in-house counsel and law firm professionals on the art of strategic planning. How empowered should clients feel to discuss a change in their legal representation? What conversations or key considerations must marketing and business development leaders deploy to ensure a warm handoff?

Visit the conference website to learn more as we continue our annual examination of critical law firm marketing and client-oriented trends impacting the business of law.