Kelly C. Harbour*

Kelly C. Harbour*

Chief Business Development Officer
+1 617 574 3508
Kelly C. Harbour*
Events

Driving Successful and Impactful Content Marketing: 4 Steps to Stand Out in the Crowd

April 25, 2023 at 3:30pm5:00pm (EST)

The Diplomat Beach Resort
3555 South Ocean Drive
Hollywood, Florida 33019

Chief Business Development Officer, Kelly Harbour is speaking on the panel "Driving Successful and Impactful Content Marketing: 4 Steps to Stand Out in the Crowd." This panel will explore four key steps for success, from activating lawyers, to publishing and distributing content that delivers personalized feedback. This session will distill best practices providing attendees with all the insights needed to demonstrate how a firm can establish itself as the stand-out choice for clients.

Learning Outcomes:

  • Empower professionals to create up-to-the-moment content that gets published quickly
  • Determine how to ensure that content reaches the audiences that matter via targeted distribution
  • Demonstrate the impact of content marketing with personalized metrics

This panel is part of the Legal Marketing Association Annual Conference in Florida. This conference brings together around a thousand legal marketers, business development professionals, and key service providers for educational discussions and networking.