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NIL: What Do Athletics Departments Need to Do to Educate and Empower Their Students and Coaches

July 21, 2021 at 3:30pm

A sea of change in college athletics occurred on July 1, 2021:

  • A number of states’ NIL laws went into effect, providing student-athletes who go to colleges and universities in those states the right to monetize their NIL rights
  • The NCAA declared that it would no longer enforce its prohibition on student-athletes’ monetizing their NIL rights
  • Dozens of colleges and universities published NIL policies

But with different or no policies in effect, how can colleges and universities compete in recruiting and generating new revenue sources? What does this new NIL landscape mean for athletics departments? And what does this mean for student-athletes?

This webinar focused on the opportunities and risks for colleges and universities in permitting student-athletes to sell or license their name, image and likeness. It also focused on whether we can level the playing field between and among schools.

Martin Edel joined a panel moderated by Robin Young of NPR and WBUR’s “Here & Now,” with Division 1 ADs Patrick Chun, Washington State University, Warde Manuel, University of Michigan and NACDA president, and Julie Ruppert, Commissioner of Northeast-10 Conference.